Aevin vs Revealbot (now Bïrch): which one fits a small business owner?

Both tools automate parts of running paid ads, and they draw the line between software and owner in almost opposite places. Everything below about Bïrch was read off its own pages on August 20, 2026, and quoted in its own words where the wording carries the meaning. Everything about Aevin is our own product, so read those parts knowing who wrote them. Where a vendor does not publish a number, this page says so rather than filling the gap with a figure out of somebody else's roundup.

Is it Revealbot or Bïrch?

Both, in the sense that it is one product with one history. Revealbot was renamed Bïrch on October 21, 2024. The announcement is still on the vendor's blog under the title "Revealbot is now Bïrch", and it describes the change as more than a new logo: "it's the same team, platform, and core capabilities (like rules, analytics, and bulk creative testing)". The old domain now answers with a permanent redirect, sending revealbot.com to bir.ch. Nothing was shut down and nothing was sold off. The name Revealbot simply stopped being used by the company that owns it.

This matters when you are shopping by reading articles. A 2026 roundup that still calls the product Revealbot, with no mention of the rename, was copied from an older list rather than checked against the vendor, which is worth knowing before you trust the prices in the same table. Revealbot is in the title of this page because it is what people still type into a search box, not because it is still the product's name.

What does Bïrch do?

The headline on its homepage is "Performance marketing automated", and the product is sorted into four parts: Hub for managing accounts and workflows, Stage for building and preparing ads, Explorer for creative insights and trends, and AI. What most people buy it for is the rules: you write the conditions, and the software acts on them inside your ad accounts without asking again. Around that sit a Launcher for bulk campaign creation, Top audiences, an audience builder, custom metrics, post boosting, reports, an Activity page and workspaces.

It connects out to Slack, Google Sheets, AppsFlyer and Hyros, and it sells a separate piece called Signals Gateway for server-side event tracking, billed by event volume: 10,000 events a month free, 500,000 for $10, 5 million for $49, 20 million for $149, 50 million for $249 and 150 million for $499.

On platforms it is the widest thing in this category a small advertiser would realistically consider: Meta ads, Instagram, Google Ads, Snapchat Ads and TikTok Ads, and the site describes the company as an official partner of all of them. The homepage also carries scale figures, and these are the vendor's own claims rather than anything an outsider can check: $2 billion of annual ad spend under management, 240 million automated actions a year and 15,000 connected ad accounts.

What does Aevin do?

Aevin connects your Meta ad accounts, pulls campaigns, ad sets and daily numbers on an hourly schedule, and runs an agent that reads the account once a day and writes up what it found: creative fatigue, CPM drift, cost per lead creeping up, spend with no conversions behind it, a day that spent unusually much. That daily pass only reads, and never touches the ad account. Anything the agent wants changed arrives as a card with a button, and the three things it can change are pause, resume and a campaign's daily budget.

Two things sit next to the ads. Leads land in a CRM inside the same subscription, arriving from your own webhook, from Meta lead forms or from a Telegram bot, and moving through five stages; when a lead reaches a stage flagged qualified or won, the event goes back to Meta as a conversion, with email and phone hashed before they leave. And the subscription includes marketing training in three levels, where the first level is open in full and free.

How do the two line up, point by point?

What does Bïrch do that Aevin does not?

This is the section vendor comparison pages usually leave out, so it goes before the flattering one. On the ad account itself Bïrch does more than Aevin does, and on the first point the gap is not a matter of degree.

• –Rules that actually execute. You set a condition, and Bïrch acts on it in the account on its own. Aevin has no equivalent, and that deserves to be precise rather than vague: its automations can message you, create and update leads, tag them, assign them and call a webhook, and there is not one action in that catalog that touches an ad account. In Aevin the only path to a change in Meta is a person clicking approve.
• –Four more ad platforms. Bïrch runs Google Ads, Snapchat and TikTok alongside Meta, from one place and on one bill. Aevin manages Meta only.
• –Bulk work. The Launcher builds campaigns in bulk and Stage prepares creative for testing at volume. Aevin creates up to five ads in one launch, and cannot edit an ad once it exists.
• –Server-side event tracking as a product. Signals Gateway is priced by event volume and starts free at 10,000 events a month. Aevin has nothing comparable: what it sends back to Meta is narrow on purpose, qualified leads and purchases out of the CRM, and nothing else.
• –Integrations Aevin does not have. Bïrch names Slack, Google Sheets, AppsFlyer and Hyros. Aevin can post to Slack through a webhook, has no AppsFlyer or Hyros connection at all, and shows its Google Sheets action in the builder as locked.
• –A free trial. Bïrch offers 14 days. Aevin has no trial of its paid plans at all.

What does Aevin do that Bïrch does not?

• –The leads themselves. Bïrch's site does not describe a CRM. In Aevin the lead the ad produced is a row you work, and the stage you move it to is what gets reported back to Meta as a conversion, so the account learns which leads turned into business and not only how many forms were filled in.
• –Training that is not about the software. The Bïrch Crash Course teaches you Bïrch. Aevin's training teaches marketing across three levels, and the first level is open in full whether or not you ever subscribe.
• –A price that does not move when your ad spend moves. Aevin is $97, $197 or $497 a month whatever you spend on ads. Bïrch prices against the combined monthly ad spend of every account you connect, and charges an overage through Stripe when you pass the bracket you are on.
• –A written ceiling on what the software may do. Every change is proposed and applied only after you press the button. Automations need a separate consent per ad account carrying a daily spend cap. One change cannot more than double a daily budget. An organization gets 20 applied changes in a rolling 24 hours. An applied change can be reverted to its previous value. Nothing is deleted except an empty campaign.

What does each one cost?

Aevin is $97, $197 or $497 a month, printed on the pricing page, and takes no percentage of your ad spend: your budget is charged by Meta to the card on your own ad account. Bïrch prices against ad spend. On August 20, 2026, at the default bracket of up to $10,000 of monthly spend across all connected accounts, Essential showed $49 a month and Pro showed $99 a month. Essential covers workspaces, post boosting, reports, the Activity page, the Slack integration and email support. Pro adds the automated rules, Explorer, the Launcher, Stage in its free version, Top audiences, custom metrics, the audience builder, the integrations and chat support. Enterprise is priced on request and adds onboarding, technical setup, premium support and unlimited Stage.

Two things about that pricing are worth knowing before you plan around it. The brackets above $10,000 did not render for us, so the prices at higher spend are not repeated here; if you spend more than that, the vendor's page is the only place to get your number. And passing the bracket you are on does not fail quietly, it bills: the overage is charged through Stripe. Annual billing is offered at a discount, and on the day we read it the page described the size of that discount in two different ways, so take the number shown at checkout rather than either description.

The trial runs 14 days. On whether it needs a card, the vendor's own pages disagree: the pricing page says no credit card is required, while the terms of service say Bïrch "may require you to provide it with a valid credit card" and start charging automatically on the first day after the trial period is over. Assume a card may be asked for and check at signup. Separately, the terms state that under no circumstances are you entitled to a refund of fees paid, which makes the trial the part where you decide.

Which ad platforms does each one run?

This is the cleanest difference on the page, and for some readers it ends the comparison before the rest of it starts. Bïrch runs Meta ads, Instagram, Google Ads, Snapchat Ads and TikTok Ads, and prices them as one pool of spend. Aevin manages Meta only. Its Google Ads connection is read-only, meaning it reads daily account totals, never changes a Google budget or campaign, and does not break those totals down by campaign at all. TikTok and LinkedIn are listed as planned rather than connected. If the ads that matter to you run on TikTok or Google, Bïrch is the one of the two that runs them, and Aevin is not in the running.

How much happens without you?

Bïrch answers that with its rules, and the appeal is real. A rule you wrote in March keeps pausing the ad set whose cost per result crossed your line, at two in the morning, on a Sunday, while you are not thinking about ads at all. Software watching an account continuously catches things a person checking in on Thursday evening does not. That is the whole argument for this category, and it is a good argument.

Aevin is built the other way around, and that is a constraint rather than a feature. Nothing reaches Meta before you confirm it, and you see the change as a before and after first. There is no rules engine to write conditions into, and the automations that do exist work on leads rather than on ads. Switching on ad automations at all takes a separate consent per ad account, with its own daily spend cap that you can revoke. Everything created is created paused. The reasoning is plain enough: it is your money in that account, and nothing should move it overnight that you did not agree to.

There is no free side of this trade. More automation means more that happens while you are not looking, including the rule that was right in March and wrong in August. More approvals means more sitting in a queue waiting for you, including the pause that should have happened on Saturday and waited until Monday. Pick the failure you would rather live with, because you are picking one.

Who is each one built for?

Bïrch is written for agencies and in-house teams buying at volume: its case studies read as agency playbooks, Enterprise arrives with onboarding and technical setup, and the pricing model rewards pooling many accounts into one bill. Its lowest bracket still runs up to $10,000 of monthly spend, so a smaller advertiser fits the grid, they are just not who the page is talking to. Aevin's plans are shaped around one business: Starter covers one ad account and one seat, Growth covers three of each, Agency covers ten with listed prices for extras. Sending conversions back to Meta starts on Growth.

What is missing from Aevin?

A comparison page written by a vendor is worth about what its most inconvenient paragraph is worth. Here is ours, as a list rather than a sentence.

• –No automated rules of any kind for ad accounts. Nothing in Aevin pauses, scales or rotates anything on a schedule or a condition. If nobody clicks the button, nothing happens, including the things that should have happened.
• –Three kinds of change and no more: pause, resume, a campaign's daily budget. Audiences, placements, schedules and bids on a running ad set are out of reach.
• –Existing ads cannot be edited. New ones get created, paused; old ones get paused or left alone. Campaigns are created with a fixed bid strategy, lowest cost without a cap, and audience expansion switched off.
• –Meta only in practice. Google Ads is read-only and returns daily account totals rather than campaigns, and TikTok and LinkedIn are not connected.
• –The agent has blind spots, and it names them rather than guessing around them: no spend for a single ad set or a single ad, no country, region or hour breakdown of spend, no audience overlap, no attribution window, and no idea what happened to a lead after your team called it unless the CRM says so.
• –Parts of the automation builder are visible but not usable. The WhatsApp, SMS and Google Sheets actions are shown locked, and of the thirteen triggers on offer, five are live.
• –There is no free trial of the paid plans. The free part is the first level of the training, which is the whole level and not a demo of it.

So which one do you pick?

• –Bïrch, if you buy ads on more than one platform, if you want rules that act on the account without asking you, if you launch in bulk, or if server-side event tracking is something you would actually set up. It is the more capable ads tool of the two, and pretending otherwise on our own page would not make it less true.
• –Aevin, if you run one business on Meta, want every change proposed and approved rather than applied, want the leads those ads produce and the training in the same subscription, and want a price that does not climb with your ad spend.
• –Neither, if what you actually need is a person to run the ads for you. Both are software you operate, and both assume somebody is going to read the numbers and decide.

Everything here about Bïrch was read off bir.ch, its pricing page, its terms and its rebranding announcement on August 20, 2026, and quoted in its own words where the wording carries the meaning. Prices and features in this category move quickly, and two numbers on that pricing page were unclear enough that this article leaves them out rather than guessing at them. Open the vendor's pages before you decide anything, and where they disagree with this article, the vendor is right and this article is out of date.